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SPECIAL HOURS:

  • Thursday, May 2, Pacific Park will be CLOSED to the public at 4 PM.
  • Thursday, May 9, Pacific Park will be CLOSED to the public at 3:30 PM.
  • Wednesday, May 15, Pacific Park will be CLOSED to the public at 4 PM.
  • Thursday, May 19, Pacific Park will be CLOSED to the public at 6 PM.
  • Thursday, May 23, Pacific Park will be CLOSED to the public at 6 PM.
  • Friday, July 12, Pacific Park will be CLOSED to the public ALL DAY.

🕐 For a full schedule of hours, please check our operating calendar before planning your visit.

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Located on the world-famous Santa Monica Pier, Pacific Park® is the family place to play! Featuring 12 thrilling rides, including the West Coaster and Pacific Wheel, the first solar-powered Ferris wheel
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Santa Monica Pier Shopping

Shopping for clothing, souvenirs, and authentic California gifts at the Santa Monica Pier couldn’t be easier. With shops specializing in Route 66 memorabilia, Santa Monica shirts, and unique beach crafts, the Pier really has something for even the most scrupulous shopper. Here are some shops on the Santa Monica Pier where you can find great deals and discounts on the best Santa Monica and Los Angeles gifts.

Pier Gear Souvenir Store on the Santa Monica Pier
Pier Gear Souvenir Store

Pier Gear

Located next to the Santa Monica Pier’s famous Trapeze School, Pier Gear is a beach-themed shop specializing in unique gifts and souvenirs from Santa Monica and Los Angeles. The most popular items include Santa Monica Life Guard sweatshirts, collectible souvenirs like shot glasses and magnets, and an array of customizable gifts like bottles of beach sand and sea shell jewelry. Pier Gear also features a rotating selection of locally designed gifts and collectibles.

Magnet Wall at Pacific Park

Magnet Wall

Located inside Pacific Park, The Magnet Wall offers a huge selection of collectible magnets that make a great reminder for your visit to Santa Monica, or small gift for friends back home who couldn’t make the trip. A recent survey of visitors to Los Angles showed that the number one gift from Los Angeles was a magnet so that you can be reminded of your exciting journey to the City of Angels every day on the outside of your fridge. Magnets cost just a few bucks and are easy to take home in a carry-on.

More Great Places to Shop on the Santa Monica Pier

The Santa Monica Pier has many places to shop for unique bargains, fun gifts, and discounts on Los Angeles souvenirs. You can buy fishing supplies at Santa Monica Pier Bait and Tackle located at the western end of the Pier; get your Route 66 gear at 66 to Cali; get beach towels and sand toys at Marlene’s Beachcomber; and find unique crystals and one-of-kind sea shells at The Oatman Rock Shop that has been operating on the Pier for over 50 years!